Business Model Generation

Business Model Generation Author Alexander Osterwalder
ISBN-10 9781118656402
Release 2013-02-01
Pages 288
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Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"



Business Model Generation

Business Model Generation Author Alexander Osterwalder
ISBN-10 0470901039
Release 2010-07-23
Pages 288
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Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"



Business Model Generation

Business Model Generation Author Annetta Boyer
ISBN-10 1503315665
Release 2014-11-23
Pages 108
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Risk management is the identification, assessment, and prioritization of risks (defined in ISO 31000 as the effect of uncertainty on objectives) followed by coordinated and economical application of resources to minimize, monitor, and control the probability and/or impact of unfortunate events or to maximize the realization of opportunities. Risks can come from uncertainty in financial markets, threats from project failures (at any phase in design, development, production, or sustainment life-cycles), legal liabilities, credit risk, accidents, natural causes and disasters as well as deliberate attack from an adversary, or events of uncertain or unpredictable root-cause. Several risk management standards have been developed including the Project Management Institute, the National Institute of Standards and Technology, actuarial societies, and ISO standards. Methods, definitions and goals vary widely according to whether the risk management method is in the context of project management, security, engineering, industrial processes, financial portfolios, actuarial assessments, or public health and safety. The strategies to manage threats (uncertainties with negative consequences) typically include transferring the threat to another party, avoiding the threat, reducing the negative effect or probability of the threat, or even accepting some or all of the potential or actual consequences of a particular threat, and the opposites for opportunities (uncertain future states with benefits). Certain aspects of many of the risk management standards have come under criticism for having no measurable improvement on risk, whether the confidence in estimates and decisions seem to increase. For example, it has been shown that one in six IT projects experience cost overruns of 200% on average, and schedule overruns of 70%.



Business Model Generation

Business Model Generation Author Osterwalder
ISBN-10 111874313X
Release 2013-04-24
Pages
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Business Model Generation has been writing in one form or another for most of life. You can find so many inspiration from Business Model Generation also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Business Model Generation book for free.



Business Model Generation

Business Model Generation Author Frances Covell
ISBN-10 150324153X
Release 2014-11-15
Pages 108
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A business model describes the rationale of how an organization creates, delivers, and captures value, in economic, social, cultural or other contexts. The process of business model construction is part of business strategy. In theory and practice, the term business model is used for a broad range of informal and formal descriptions to represent core aspects of a business, including purpose, business process, target customers, offerings, strategies, infrastructure, organizational structures, trading practices, and operational processes and policies. The literature has provided very diverse interpretations and definitions of a business model. A systematic review and analysis of manager responses to a survey defines business models as the design of organizational structures to enact a commercial opportunity. Further extensions to this design logic emphasize the use of narrative or coherence in business model descriptions as mechanisms by which entrepreneurs create extraordinarily successful growth firms. Business models are used to describe and classify businesses, especially in an entrepreneurial setting, but they are also used by managers inside companies to explore possibilities for future development. Well-known business models can operate as "recipes" for creative managers. Business models are also referred to in some instances within the context of accounting for purposes of public reporting. Table of Contents: Author Bios 7 1 Network-based business models 10 1.1 What defines a network based business model? 11 1.2 Barriers and challenges 12 2 Value creation maps 13 2.1 What is the value creation process? 14 2.2 Why might the value creation process be difficult to discover? 15 2.3 What is a value creation map? 17 2.4 The building process: A two-step method 17 2.5 Refining the value creation map 21 2.6 Value creation maps and indicators 22 2.7 Pros and cons 24 Strategic innovation - the context of business models and business development 26 3.1 Introduction: a new competitive landscape 27 3.2 Strategic innovation: the background 28 3.3 Defining strategic innovation 30 3.4 Defining business concepts 31 3.5 Discussions 39 4 Business model innovation 43 4.1 Method 44 4.2 Analysis 46 4.3 Discussion: Single vs. Multi BM Innovation 50 4.4 Conclusion 52 5 Innovative business models on NewConnect 53 5.1 NewConnect and other alternative markets in Europe 53 5.2 Information documents as a way to present business models 56 5.3 Sustainability of innovative business models 58 5.4 Sustainability of business models used by companies on NewConnect - Results of empirical research 64 6 Globalizing high-tech business models 72 6.1 Setting the Scene 72 6.2 Tensions at the Inception 73 6.3 Dyadic tensions 78 6.4 Conclusion 82 7 Business model design 83 7.1 Business model uncertainty 84 7.2 Business model design 87 7.3 Implications for business model practice 96 8 References 97 9 Endnotes 107 Executive



Business Model You

Business Model You Author Timothy Clark
ISBN-10 9781118225998
Release 2012-03-12
Pages 264
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A one-page tool to reinvent yourself and your career The global bestseller Business Model Generation introduced a unique visual way to summarize and creatively brainstorm any business or product idea on a single sheet of paper. Business Model You uses the same powerful one-page tool to teach readers how to draw "personal business models," which reveal new ways their skills can be adapted to the changing needs of the marketplace to reveal new, more satisfying, career and life possibilities. Produced by the same team that created Business Model Generation, this book is based on the Business Model Canvas methodology, which has quickly emerged as the world's leading business model description and innovation technique. This book shows readers how to: Understand business model thinking and diagram their current personal business model Understand the value of their skills in the marketplace and define their purpose Articulate a vision for change Create a new personal business model harmonized with that vision, and most important, test and implement the new model When you implement the one-page tool from Business Model You, you create a game-changing business model for your life and career.



Business Model Generation

Business Model Generation Author Scott Pearson
ISBN-10 1503364135
Release 2014-11-26
Pages 108
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A business model describes the rationale of how an organization creates, delivers, and captures value, in economic, social, cultural or other contexts. The process of business model construction is part of business strategy. In theory and practice, the term business model is used for a broad range of informal and formal descriptions to represent core aspects of a business, including purpose, business process, target customers, offerings, strategies, infrastructure, organizational structures, trading practices, and operational processes and policies. The literature has provided very diverse interpretations and definitions of a business model. A systematic review and analysis of manager responses to a survey defines business models as the design of organizational structures to enact a commercial opportunity. Further extensions to this design logic emphasize the use of narrative or coherence in business model descriptions as mechanisms by which entrepreneurs create extraordinarily successful growth firms. Business models are used to describe and classify businesses, especially in an entrepreneurial setting, but they are also used by managers inside companies to explore possibilities for future development. Well-known business models can operate as "recipes" for creative managers. Business models are also referred to in some instances within the context of accounting for purposes of public reporting. Table of Contents: Author Bios 7 1 Network-based business models 10 1.1 What defines a network based business model? 11 1.2 Barriers and challenges 12 2 Value creation maps 13 2.1 What is the value creation process? 14 2.2 Why might the value creation process be difficult to discover? 15 2.3 What is a value creation map? 17 2.4 The building process: A two-step method 17 2.5 Refining the value creation map 21 2.6 Value creation maps and indicators 22 2.7 Pros and cons 24 Strategic innovation - the context of business models and business development 26 3.1 Introduction: a new competitive landscape 27 3.2 Strategic innovation: the background 28 3.3 Defining strategic innovation 30 3.4 Defining business concepts 31 3.5 Discussions 39 4 Business model innovation 43 4.1 Method 44 4.2 Analysis 46 4.3 Discussion: Single vs. Multi BM Innovation 50 4.4 Conclusion 52 5 Innovative business models on NewConnect 53 5.1 NewConnect and other alternative markets in Europe 53 5.2 Information documents as a way to present business models 56 5.3 Sustainability of innovative business models 58 5.4 Sustainability of business models used by companies on NewConnect - Results of empirical research 64 6 Globalizing high-tech business models 72 6.1 Setting the Scene 72 6.2 Tensions at the Inception 73 6.3 Dyadic tensions 78 6.4 Conclusion 82 7 Business model design 83 7.1 Business model uncertainty 84 7.2 Business model design 87 7.3 Implications for business model practice 96 8 References 97 9 Endnotes 107 Executive



The Big Pad of 50 Blank Extra Large Business Model Canvases and 50 Blank Extra Large Value Proposition Canvases

The Big Pad of 50 Blank  Extra Large Business Model Canvases and 50 Blank  Extra Large Value Proposition Canvases Author Alexander Osterwalder
ISBN-10 9781119366065
Release 2016-12-05
Pages 216
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100 Blank, Extra Large, Tear-Out Canvases Give You More Space to Brainstorm and Strategize Millions of people use the Business Model Canvas and the Value Proposition Canvas to clearly understand customers, create better products, and grow businesses. This supplement to the bestselling books, Business Model Generation and Value Proposition Design gives you more space to scribble, brainstorm, and move sticky notes—with 50 blank, extra-large, tear-out Business Model Canvases (15” x 11” or 38cm x 28cm) and 50 blank, extra-large, tear-out Value Proposition Canvases (15” x 11” or 38cm x 28cm). The large format makes it easier to keep the creative ideas flowing, be inspired, and share your work with others. In addition to the 100 blank canvases, the two sample “learning canvases” provide trigger questions to help you learn to use each box in the canvas and jump-start progress. Whether you’re chasing down a game-changing business model or working to evaluate and refresh an old one, the highly visual, spacious design makes it easy to use the powerful centerpiece tool in Business Model Generation to lead your product, brand, or company into the next stage of growth. If you need space to think hard about your value proposition, the 50 blank Value Proposition Canvases will help you create products and services that perfectly match your customers’ needs and desires. When business conversations become mired in hunches and intuitions, or you’re haunted by that expensive new product launch that flopped, these canvases offer a quick way to raise the collective intelligence of your team. Tear out a blank canvas and design a powerful visual business model or value proposition based on the global bestsellers Business Model Generation and Value Proposition Design. These transformational business tools have proven themselves at all types of companies, from start-ups to such large organizations as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, and Philips.



Business Model Generation

Business Model Generation Author Adam K. Masterson
ISBN-10 1508893527
Release 2014-04-22
Pages 92
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The Blueprints Every Entrepreneur in Every Industry Needs Today to Achieve Maximum Profits Scroll-Up and Order your Copy Today! Discover how to maximize your profits though examining what your business needs... to become more profitable! Every entrepreneur wants to know the secret behind making massive profits. They want to know how peers before them managed to supposedly get lucky and, at the same time, want to use that knowledge itself to find their own success. A lot of people who want to become successful business owners don't realize that there's more to having a successful business than micro-managing one's own business or even having some of that luck. When you have a business that successful in the first place, a lot of that success comes right down to utilizing organizational skills or, in other words, handling a whole lot of planning. Many people looking to start their business probably don't want to hear that they have to plan to be successful, but that's pretty much the truth. You can't really start a business without having some type of plan in mind. It's difficult to even think about what might go into starting a business if you didn't even have a plan to start out with. That's why you should always have a plan, as they say, to get started building a business in the first place. In our ebook, Business Model Generation, we want to show you exactly how you can develop that same plan, so business owners like you can develop a profitable business model in the future. Build a profitable business model to build for the future.... When starting a business, every business owner thinks about the future, so much that they often forget about thinking for the present. And, it's the present that often influences how profitable our businesses should be. Or, will become. Everyone wants to have their businesses become profitable-more profitable, at that. Though, a lot of people don't understand why their businesses aren't primed for becoming profitable in the first place. They could be heading in the wrong direction. They may have the wrong idea about what their business really needs. Though, the most important thing about understanding why your business might not be profitable is, well, understanding the exact reason why everything might not work as well as you'd think it works. And, when you think about that, it's completely okay. In Business Model Generation, we want to show you that there are ways to make your business profitable without relying on tried and true tricks. We want you to actually know what a business model is-so, you can take that knowledge and use it to your own advantage! In our ebook, you can expect to learn about: What a business model is. What to do with a business model. What constructing a business model is all about. The types of business models out there today. How you can apply what you know about running your business to your business model. What earning profits means for your business. Why you can't just be satisfied with earning profits. How business models can affect your business' profitability. What blueprint you can use to formulate your business model. How you can use your knowledge to maximize your business' profitability! Remember: only you are responsible for building your business' business model. That means that you need to dig deep and understand why certain methods may not be working for your business... but one alternative model does. Business models are versatile like that, though you have to know what you're working with first before you delve deeper into using a business model in that way. Scroll-up and Order your Copy Today!



Value Proposition Design

Value Proposition Design Author Alexander Osterwalder
ISBN-10 9781118968062
Release 2015-01-26
Pages 320
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The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle a core challenge of every business — creating compelling products and services customers want to buy. This practical book, paired with its online companion, will teach you the processes and tools you need to succeed. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” a practical tool to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by business meetings based on endless conversations, hunches and intuitions, expensive new product launches that blew up, or simply disappointed by the failure of a good idea. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers’ needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to complete interactive exercises, assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design complements and perfectly integrates with the ”Business Model Canvas” from Business Model Generation, a tool embraced by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models.



Chances and Limitations of New Business Model Generation by Servitization

Chances and Limitations of New Business Model Generation by Servitization Author Claus Wimbsberger
ISBN-10 9783656286486
Release 2015-02-17
Pages 19
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In the course of globalization, many manufacturing companies in developed economies have to face fierce challenges arising from the competitiveness of emerging economies in the Middle and Far East (Neely A. , 2007). The fact that US manufacturers have to cut the costs of their products by 30% in order to compete with Chinese producers can be pointed out as a very illustrative example for this development (Wu,Yue, & Sim, 2006). Therefore, manufacturers no longer solely focus on the goods they produce, but aim to restructure their business model by extending the range of activities assigned to the product’s whole life cycle, including market research, product development, manufacturing, sales, service after sales, product recalls, etc. (Yue & Cheng, 2002). Here, especially services are gaining importance in the industrial sector. By including them in their total offering, manufacturers have the opportunity to generate various advantages: facilitating the sales of their goods; lengthen customer relationships; creating growth opportunities in matured markets; balancing the effects of economic cycles with different cash-flows; and responding to the demand(Brax S. , 2005). Such an approach is also known as ‘servitization’ among the economic circles (Wang & Fu, 2010).



A Business Model for Entrepreneurship

A Business Model for Entrepreneurship Author Thierry Verstraete
ISBN-10 9781781002469
Release 2011
Pages 160
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This book takes an original approach to business models and entrepreneurship, resulting from a durable involvement with entrepreneurs and from experiments combining theory and practice. The authors present the generation, remuneration, and sharing business model, which relates to the value generation, its remuneration and the sharing of this remuneration. They also outline the role and the central place of the business model within the entrepreneurial process; the theoretical bases conventions theory, resource based view and stakeholder theory and the construction of the GRS model; the experiments conducted within teaching, practical, and theoretical frameworks; and the contribution of the business model to a theory of entrepreneurship theory. The book explains why the business model can be useful for entrepreneurs and why it is relevant to set it in place during the entrepreneurial process. Students and researchers who are interested in entrepreneurship will find this an important resource for developing a new business. Management coaches, often interested in the most recent developments of management research, will have no difficulty moving between the theory and practice set out in this book. Finally, curious entrepreneurs will read this study not to seek immediate solutions to a problem but to reflect on the topics addressed here that show that the business model is not just a fashion but is highly useful.



Business Model Generation Inova o em Modelos de Neg cios

Business Model Generation  Inova    o em Modelos de Neg  cios Author Osterwalder, Alexander
ISBN-10 9788576085508
Release 2013-07-15
Pages 300
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Se sua organização precisa de uma estratégia para chegar na frente de seus concorrentes, você precisa do BMG. "O ambiente digital demanda uma nova forma de olhar os negócios de mídia. O BMG é a ferramenta que escolhemos para nos ajudar a navegar melhor nesse mundo convergente." - Jorge Nóbrega, diretor-geral de Gestão Corporativa das Organizações Globo. "Uma metodologia fantástica para implementar a inovação como principal diferencial competitivo no século 21." - Michael Lenn Ceitlin, diretor-superintendente da Mundial SA Produtos de Consumo. "Um livro inovador na sua criação, no conteúdo e de leitura fascinante. Destinado a quem se propõe a criar negócios e pessoas em permanente busca de algo mais no mundo empresarial." - Marcelo Chamma, diretor da Votorantim Cimentos. "...um compêndio impressionante e abrangente de muitas das ideias mais atuais sobre estrutura e desenvolvimento das empresas." - Anglohigher.com Business Model Generation - Inovação em Modelos de Negócios é um manual prático e inspirador para qualquer um que busque aprimorar um modelo de negócios ou desenvolver um novo. Ele ensinará a você técnicas de inovação poderosas e práticas utilizadas hoje pelas empresas líderes no mundo. Você aprenderá a compreender, projetar e implementar sistematicamente um novo modelo de negócios - ou analisar e renovar um antigo. BMG pratica o que prega. Com a autoria de 470 praticantes da Tela de Modelo de Negócios de 45 países, o livro foi financiado e produzido independentemente da indústria tradicional de publicação. Ele apresenta um design bem integrado, visual e direto que permite sua utilização imediata. Esta obra é para aqueles que estão prontos para abandonar o pensamento ultrapassado e abraçar modelos modernos e inovadores de criação de valor: executivos, consultores, empreendedores - e líderes de todas as organizações.



Business Model Renewal How to Grow and Prosper by Defying Best Practices and Reinventing Your Strategy

Business Model Renewal  How to Grow and Prosper by Defying Best Practices and Reinventing Your Strategy Author Linda Gorchels
ISBN-10 9780071784047
Release 2012-03-23
Pages 256
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Forget “business as usual.” Don’t believe everything you read about “best practices.” There is no “magic bullet.” When your market changes, you have to change your strategy and take control of your own success. You have to renew your business model. In a global market that is constantly evolving, you can’t expect “magic bullets” or “best practices”—or any stand-alone business philosophy that many books and gurus offer—to guide your company through good times and bad. Instead you need to take an active role in reviewing and retooling your strategies. You need to stop thinking “business as usual.” You need Business Model Renewal—a groundbreaking book that provides a language and multiple frameworks for how to think about and implement business model reinvention. A full-range guide to synthesizing and applying the most up-to-date thinking in business today, Business Model Renewal challenges you to re-evaluate your methods, rethink your options, and reignite your organization. Constantly challenging the mindset of “tried and true” numbers-based solutions such as market share, financials, and metrics, Gorchels integrates both traditional concepts and cutting-edge ideas to avoid the usual “one size fits all” approach that can stifle a company’s growth. You’ll learn how to build a custom-made business model that encompasses the totality of how your company produces value—including design, infrastructure, culture, operations, and more. You’ll learn how to adapt to newest emerging technologies, how to cope with the biggest market fluctuations, how to serve the latest demographic shifts, and how to plan ahead for your company’s future. Envisioning business model renewal efforts drives leaders and managers to deal with the ambiguity of future thinking. Shifts in technology, market needs, and competitive arenas can never be known precisely, but must nevertheless be anticipated. Scenario planning and other group-based, collaborative efforts to study the future are therefore necessary components of business model renewal. So, too, is corporate culture, decision making, business model portfolio design, and change management. That’s why the frameworks in this book touch on all of these facets. Business Model Renewal won’t give you seven proven steps, five key principles, or even 10 irrefutable laws. But it will challenge you to do the hard work of broadening the perspectives of your firm, the ecosystem in which it exists, the role of your personal leadership, and the followership within your corporate culture.



Business Models for Teams

Business Models for Teams Author Tim Clark
ISBN-10 9780735213470
Release 2017-06-27
Pages 272
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Are you frustrated by... • Explaining and re-explaining what people on your team should do? • Solving problems that others should be able to solve for themselves? • Supervising and micromanaging, rather than strategizing and leading? Business Models for Teams will help you overcome these problems. It applies the same simple visual tools that made Business Model Generation and Business Model You so popular and successful around the world. In fact, this book may be the last teamwork toolkit you will ever need! Most leaders over-rely on verbal and written communications. But that approach is outmoded in today’s systems-driven world. Instead, the Business Model Canvas visually depicts how your team really works and how each person fits into the overall mission. It enables people to recognize what needs doing at any given moment—without being asked.



The Business Model How to Develop New Products Create Market Value and Make the Competition Irrelevant

The Business Model  How to Develop New Products  Create Market Value and Make the Competition Irrelevant Author Alexander Chernev
ISBN-10 9781936572496
Release 2017-03-19
Pages 218
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New product success is often attributed to intuition. Yet, while some products born from intuition do make it big, many others crash and burn. The reason is that intuition is only one aspect of new product development. The other key ingredient of success is having a business model that outlines the ways in which new products will create market value. This book offers a systematic approach to identifying market opportunities and developing breakthrough business models. It outlines the key principles of business model generation, presents a value-based framework for developing viable new offerings, and provides a set of practical tools for creating a meaningful value proposition that drives market success. The business model framework outlined in this book applies to a wide range of companies—startups and established enterprises, consumer-packaged-goods companies and business-to-business enterprises, high-tech and low-tech ventures, online and brick-and-mortar entities, product manufacturers and value-added service providers, nonprofit organizations and profit-driven companies. Practical, actionable, and succinct, The Business Model is the essential reference and how-to guide for everyone seeking to achieve market success: from entrepreneurs to experienced managers, from senior executives to product designers, from those creating new market offerings to those improving on existing ones. This book is for those passionate about building great products that create market value and disrupt industries.



Business Models and Drivers for Next Generation IMS Services

Business Models and Drivers for Next Generation IMS Services Author International Engineering Consortium
ISBN-10 1931695555
Release 2007
Pages 367
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Examines the new implementations, evolution, and service-delivery strategies, along with success stories of IMS—an open, standardized, operator-friendly, next-generation multimedia architecture for mobile and fixed IP services. IMS holds great promise for the industry, especially as it merges with the internet and the cellular world—through fixed-line services and cellular technologies—to provide ubiquitous access, internet technologies, and appealing new services. The aim of IMS is not only to provide new services, but also to provide all current and future services that the internet provides.